Watch our new film!

Woman writes on a Lloyds Bank Foundation #ValueOfSmall sign

A new film released by Lloyds Bank Foundation turns the spotlight on under-resourced local charities, highlighting the importance of support beyond funding alone.

The new film champions the “underfunded, unsung heroes” in small and local charities working to combat complex social issues in their communities while showcasing the Foundation’s support beyond grant-making.

The film puts those people facing multiple, overlapping societal challenges centre-stage, underscoring to sector peers, potential grantees and Government alike, that life can quickly spiral out of control and that solutions aren’t always within easy reach.

Through asking the crucial question “what happens then?”, the footage celebrates the unsung heroes in small charities who form the everyday lifelines for those with nowhere left to turn.

The spot goes on to emphasise that grants alone are no longer enough to sustain small charities, before showing how the Foundation has committed to partner with charities to develop them and influence policy changes. 

The film also shows the human relationships at the heart of the Foundation’s work, capturing staff and beneficiaries at St Anne’s Hostel, South London Refugee Association and The Lyme Trust – just three of more than 700 charities it funds.

The Foundation is committed to working in partnership with small and local charities, as embodied by the Grant Managers featured in the film. Sara Cooney and Peter Cunnison are two of the 11 regionally based Grant Managers working across England and Wales with charities over the lifetime of their grant as a critical friend and sounding board.

Paul Streets OBE, Chief Executive explained the need for a new Foundation film:

“Too often promotional materials and films focus on wowing people with lots of facts and statistics. We wanted to lead with the people and causes we’re driven by; those are the people facing some of the most complex social issues of our time. And we know people in these circumstances want the safe space and friendly face that a small, locally rooted charity provides. Our new film seeks to showcase these life-affirming relationships between people and charities and the partnerships we seek to build between charities and ourselves. With charities facing ever tougher times, it’s our job as a Foundation to help them, through providing funding, support to develop and seeking to influence public policy. This is their story – and so it's our story too."

The Lloyds Bank Foundation is committed to helping small and local charities thrive in the long term beyond initial grant-making. Please visit https://www.lloydsbankfoundation.org.uk/about-us/our-strategy/ for more information.

For more information, please contact Alessia Terranova aterranova@lloydsbankfoundation.org.uk or call 0207 348 4619.

You can also view the film below and share to your social channels using @LBFEW and #whathappensthenhttps://youtu.be/BWnCNolHnqI

https://www.youtube.com/watch?v=BWnCNolHnqI&feature=youtu.be

With charities facing ever tougher times, it’s our job as a Foundation to help them, through providing funding, support to develop and seeking to influence public policy. This is their story – and so it's our story too

Paul Streets OBE, Chief Executive of Lloyds Bank Foundation