Communications, press and influencing

This toolkit is designed to help you achieve strong, impactful communications with as little demand on your time as possible.

Overview of the Purpose of the Guide

This Communications, Press and Influencing toolkit provides a detailed overview of storytelling from a charity perspective and is designed for use by people of all levels of experience or prior knowledge.

Summary of the Content of the Guide

The toolkit provides guidance and support on:

  • Defining your audiences, messages and channels
  • Building your brand
  • Approaching press
  • Designing events 
  • Creating video content
  • Succeeding on social media
  • Web design and content
  • Getting started with influencing
  • Useful resources

Communications, press and influencing toolkit