The Value of Small

We are proud to fund in-depth research showcasing the distinctive contribution, value and experiences of small and medium-sized charities in England and Wales through the Value of Small Report

Click on the image below to download the report:


The report presents original research showing that small and local charities offer a range of economic and social benefits and play a vital role in their communities when addressing complex social issues across England and Wales.

The report was conducted by an independent research team from the Centre for Regional Economic and Social Research (CRESR) at Sheffield Hallam University; the Institute for Voluntary Action Research (IVAR) and the Centre for Voluntary Sector Leadership at the Open University.

The researchers immersed themselves in four local areas - Ealing, Bassetlaw, Salford and Wrexham – to carry-out in-depth studies of small and medium-sized charities (those with an income of £10k to £1m) tackling issues such as homelessness, unemployment and helping refugees to integrate. Over 18 months they analysed a range of evidence and spoke to more than 150 stakeholders to understand the distinctive contribution and value of smaller charities operating at a local level and the challenges they face.

The research findings show that smaller, local charities combine three distinctive features in how they support people and communities, which sets them apart from both public-sector providers and larger charities:

  1. Who smaller charities serve and what they do: Through plugging gaps left by other organisations; being the ‘first responders’ to people in crisis, and for creating safe, familiar spaces where people can receive practical support or be quickly linked to other local services because of the charity’s local networks. Examples in the research included the experiences of homeless people and refugees who were not being helped by public services but got the support they needed from small and local charities.

  2. How smaller charities work: Building person-centred relationships with clients for longer; being known for their ‘open door approach’ and understanding of local issues, and for being quick to make decisions because of flatter management structures and reflecting more closely the diversity of their local communities through their staff and volunteers. Examples in the research included charities providing mental health services that were more welcoming and engaging for people who were turned away from public services because the issues they were facing were too complex or didn’t fit those organisations’ missions.

  3. The role smaller charities play in their communities: Using their well-established and far-reaching networks to act as the 'glue' that holds communities together. Examples in the research include charities helping communities cope better with funding cuts and service fragmentation.

This combination of distinctive features in smaller charities is greater than the sum of their parts and offers additional benefits including: individual value for their clients, such as building confidence and self-esteem to help them prepare for and secure employment; economic value through charities buying goods and services locally and added value through recruiting more volunteers than larger charities and bringing in new funding from trusts and others which typically can triple the income they received from the public sector.

Alongside the full findings and an executive summary, you can also download reports for each of the case study areas.


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